Film and press campaign I created for the RFU and O2 to advertise the new season of O2 Inside Line.
Inside line brings customers an exclusive view inside the England rugby camp in the form of short online videos where players are interviewed, game strategies are discussed and banter is of course on top form. See the episodes here: http://www.rfu.com/rbssixnations/o2-inside-line
Advert I wrote and shot with director Guy Soulsby to generate buzz around the return of O2 Inside line
The idea was based on fans infiltrating the England rugby camp to get a peak of the players, overhear changing room strategies and get as close as possible to their stars, everything O2 Inside line brings fans without having to hide in ice baths or squeeze into lockers.
We shot the press and film with two units in a one day shoot at Twickenham stadium.
We shot the press and film with two units in a one day shoot at Twickenham stadium.
Ball bag press ad
Statue press ad
Locker press ad
Some "making of" photos
guard patroling the stadium
Shooting the stills for press on the pitch side
Apparently false ice sinks!? So unfortunately for our actor real ice was needed.
