Design and the realization of the exhibition stand for the Spectra Lighting company at the EUROSHOP fair (Düsseldorf 2020).
Compex project and realization of all marketing materials for the exhibition.
The client
Spectra Ligting provides high quality products and professional project management services in the lighting industry.
The project
The stand was designed on the basis of company profiles and lighting fixtures, which are the dominant feature of the stand.
The stand was designed on the basis of company profiles and lighting fixtures, which are the dominant feature of the stand.
The dominant color in all marketing designs is red and is consistent with the logotype and coroprate key visual. All designs both the stand and marketing projects reffer to the shapes of company's lighting products.
A minimalistic folder made of ecological paper with embossed company logo contains 7 different leaflet designs. Each leaflet represents a selected lighting product.
A minimalistic folder made of ecological paper with embossed company logo contains 7 different leaflet designs. Each leaflet represents a selected lighting product.
A positive slogan referring to lighting is a surprising and playful detail. It's placed in a small paper envelope with a cut out shape of the particular luminaire product.
Joyful original slogans referring to the lighting industry were also used on cotton bags and ecological water bottles.
Joyful original slogans referring to the lighting industry were also used on cotton bags and ecological water bottles.
