Videsign Studio's profile

Visual strategy and illustration design

Our goal in this project was to  create coherent visual strategy that introduces the polish brand to the foreign market: a visual identity and exhibition stand design for the Fair.

The company is a growing Polish brand, which produces natural products. It combines organic ingredients of plant origin and a beautiful fragrance derived from essential oils. These natural wonders enclosed in glass jars arise in the vicinity of a beautiful forest.

In response to the character of the brand, we choose two leading colors of the project: deep green and raspberry pink. They refer to the lush, vibrant forest, and the beauty of bold and sensual femininity, that draws its strength and joy from nature. The combination of the life-giving power of the forest and the playful figure of a girl in a raspberry pink dress creates an original theme. It's coherent with the claim Playing with nature.

And that's how the main graphic was created. It became the dominant feature of the entire brand visual identity and the exhibition stand design as well.

Visual strategy and illustration design
Published:

Visual strategy and illustration design

Published: