Videsign Studio's profile

ROSA Complex Corporate Identity

ROSA - complex visual strategy
The client
ROSA Group is a dynamic company specializing in the design and production of complete outdoor lighting systems. 

The goal
Create complex corporate identity that combines minimal form with creative and functional solutions, finding its inspiration in architectural language. Its end result should position the brand as an proffesional business partner that delivers both quality and aesthetics. 

The result
The brand proposal incorporates 10 unique colours identical to company's product's colours made of anodised aluminium. The color palette simulates the architectural finishes found in the product solutions of columns, masts and luminiares translating these into tones that enfold the brand. Projects such as catalogs, leaflets, extensive website and technical product cards emphasize products and company's values such as experience, reliability and high standards. 
A comprehensive design of an extensive product site. The minimalistic, clean form contains an extensive product management system and full company's offer. Designed in every detail with the needs of: architect, engineer, lighting technician, wholesaler in mind. Extensive filters and a product card generator significantly facilitate the work of marketing and helps customers from the target group.
ROSA Complex Corporate Identity
Published:

ROSA Complex Corporate Identity

Complex Corporate Identity

Published: