STIB
Brussels public transportation system wanted to evolve from a public transport operator to a service-orientated company. This require to improve and reinforce its public service image via the signage systems, sales network design, publications, and headquarters signage, without modifying the actual brand.
Re-thinking the signage for the public transport system of the capital of Europe is a major task. Station or stop signs, directional signage, route maps, information panels, coding for different modes of transport all have to come together to form a cohesive, seamless, clutter-free system that is easy for people to follow. A study of traveller behaviour was made to understand how passengers find their way and interact within the transport system. In the process, a typeface was specially designed, the Brusseline.
Re-thinking the signage for the public transport system of the capital of Europe is a major task. Station or stop signs, directional signage, route maps, information panels, coding for different modes of transport all have to come together to form a cohesive, seamless, clutter-free system that is easy for people to follow. A study of traveller behaviour was made to understand how passengers find their way and interact within the transport system. In the process, a typeface was specially designed, the Brusseline.
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Network logos:
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Designed at Minale Design Strategy
Photos O. Seignette
Typography E. de Berranger
Thank you!
