Positioning — Logo Design & Graphic Territory for Boulanger*
*Boulanger is a French brand specializing in leisure, multimedia and home automation.
A subtle logo lifting, reinforcing the impact & the modernity of the brand.
A graphic system of dialogue based on the "b" & the roundness of the brand.
A simple typography, human & universel. Ars Maquette Pro, designed by Angus R. Shamal.
Boulanger new Tagline — Pub film by Havas
