ARKEMA
RE-BRANDING AND COMMUNICATION 360

CONTEXT
To support low or Zero carbon targets, large industries need durable, innovative and high-performance materials. Arkema, the world's leader in specialty materials, is their privileged partner: How can we accelerate this and let as many people as possible know it ?

INSIGHT
The world can only change sustainably if materials also change sustainably.

IDEA
The Wave of Change: A creative platform that re-writes Arkema's mission. A new logo that goes from a "K" for chemistry to the "MA" of new materials. And a new advertising campaign that highlights the "Wave of change" and the central role of Arkema's materials in everyday life.
ARKEMA
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486
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Published:
Multiple Owners
paul groves