The Lebron X "What the MVP" shoe commemorates a year of hard work deserving the NBA's Most Valuable Player award. To celebrate Mr. James' win, the team compiled all of his Lebron X colorways into a single bold expression, remixing color and graphics.

 

I also designed the typography for the "MVP" mark that adorned the tongue tops of the shoes, as well as a simple black tee.

 

Credits:

 

Footwear Designer: Jason Petrie

Color Designer: Eugene Rogers