Nike Basketball celebrates it's top athletes in a collection that released at NBA All Star Weekend in New Orleans. Playing off of the melting pot of tradition, superstition, music, craft, and wildlife we curated a set of product that represented the vibrant culture of the city.
Work includes product graphics and veneering in the form of detailing and print design, packaging and commemorative tarot card designs.
Art Direction: Erick Goto, Eugene Rogers, Ashley Low
Graphic Design: Erick Goto, Jeff Proctor
Color Design: Ashley Low, Eugene Rogers