Klask has grown from garage project to cult classic in just 4 years. With over 500,000 units sold to date, the team behind the magnetic two-player table top game saw an opportunity to extend their offering further and expand their brand beyond the box. With plans to launch new four-player version and a growing global community, Klask asked us for a brand redesign that would give them a more consistent look and better articulate the epic magnetic battle. 

Klask is a game of quick hands and quicker thinking but the previous design wasn’t doing enough to capture the fun and energy of gameplay. Tactility and movement are inherent in the brand, so we carried through the  hand-drawn feel of the original logo across all assets and photography was introduced to bring the game to life on pack. The logo itself was developed as a natural progression with more stand out and legibility. Such a massive following of loyal fans — some even tattooed with the Klask logo —  meant ensuring a recognisable mark was a key consideration. A suite of fun, informative illustrations was created for both on and off-pack to help simplify instructions and guide Klask’s global community.