ADDITIONAL CREDITS
Fitbit retail packaging
This packaging concept was one of many I created as Art Director at Fitbit. The modular box design had some great features, such as the enhanced billboard effect provided in retail by stacking multiple boxes.
Ultimately, the concept proved untenable for too many reasons, and we went with something different. The design won a 2010 American Package Design Award.
SERVICES
Branding
Packaging
Icon illustration
Photography
YEAR
2008
