Bel Avenir identity
 
 
 
Bel Avenir farm is a small family farm in southern Oregon producing grass-fed lamb, eggs from pastured hens, seasonal veggies, fruits, and herbs — all free of pesticides, herbicides, and antibiotics.

Farm owner Diane Choplin is also a professional photographer and instructor, so using her exceptional photography kept things simple and inexpensive.

SERVICES
Art Direction & Design
Brand Identity
Stationery System

YEAR
2012
 
 
 



Didone-style fonts like Didot and Bodoni are very elegant, but due to their very thin strokes they are fragile at small sizes. To improve readability and durability, and to customize the wordmark, I made some changes.
Bel Avenir identity
9
517
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Published:

Bel Avenir identity

Identity for Bel Avenir Farm, a small family farm in Southern Oregon, raising rotationally grazed lamb on chemical-free pasture.
9
517
0
Published: