Bien, a ceramic company with a large range of products, wanted to stands out his new high-end collection of 40x120 matt finish. We was the design studio in charge to bring life at this premium collection through a new visual identity, naming and logo.  

Rendering homage to the premium quality of nature and its raw materials, we created a new naming: "The Label". In addition with the intention of ordering this select collection, we decided to divided it into three product typologies: cement, stone and plaster tile designs in neutral tones and rich textures full of authenticity.

The logo was created with the intention of reflecting this new sophisticated personality, so we designed an elegant typeface with considerable weight. We also applied a copper colour that conveyed the quality and elegance required in an ideal way.

For the design of promotional tools (catalogues, folders and display systems) we choose three different colours that convey sobriety and elegance, assigning a colour to each type of product.