Cadbury Lunch Bar's brand positioning is 'rivalry'.

So, we tapped into the triple threat of rivalry: game day, noisy neighbours, and Lunch Bar giving you the energy you need to really 'bring it'.

Credits

Agency: Ogilvy & Mather

Brand: Cadbury Lunch Bar (Mondelez)

Creative Director: Anneke King, Gregory King

Art Director: Stephanie Hunter

Copywriter: Lauren Mostert

Account Director: Danyal Ismail

Account Manager: Kgantshe Tau

Agency Producer: Lesley-Anne Roe

Production House: They

Director: Alan Irvin

Executive Producer: Darren Gordon

Line Producer: Peta Sacke

DOP: Thomas James Revington

Art Department: Keenan McAdam

Wardrobe Stylist: Pierre Vienings

Editor: Tessa Ford

Post: TFPP

Audio: Audio Militia

Sound Engineer: Richard Staub