South African bank, Capitec, wanted to build an emotive connection with their audience after many years of focussing heavily on retail. The brand TVC leverages a true South African insight to launch their new positioning: 'Better Never Rests'.
Credits
Account Management
Ashley du Preez, Lulu Makhesha
Agency
Promise
Agency Art Director
Katia dos Santos
Writer
Lauren Meyer (Mostert)
Agency Producer
Santa Asbury
Brand Representative
Francois Viviers, Bronwyn Pretorius, Russell Petrie
Creative Director
Marc Watson
Editing Company
Hashtag Post
Editor
Jason Basson (offline), Chad Naidoo (online)
Executive Creative Director
Marc Watson
Film Director
Justine Puren-Calverley
Film Production Company
First Pencil
Producer
Lebo Mabuela
Project Manager
Netania Fey
Recording Studio
Sterling Sound
Sound Designer
Lorens Perssons
Strategist
Katlego Moutlana
