Critical thinking is the ability to use logic and reasoning in problem solving. Art develops critical thinking skills in children, but is often the first subject to be removed from schools due to lack of resources.
Our world is facing complex problems, with even more on the way. Now more than ever, we need out of the ordinary thinkers.
Art makes a difference. How do we use our Cape Town Art Fair 2020 campaign to make a difference too?
We create our entire campaign out of much-needed art materials that will be donated once the Investec Cape Town Art Fair is over.
Credits
Agency: Ogilvy Johannesburg
Account Management: Merushka Pillay
Agency Art Director: Stephanie Hunter, Tammy Retter
Agency Producer: Emma Hurley
Brand Representative: Peta Dixon
Chief Creative Officer: Matthew Barnes
Creative Director: Irene Styger
Designer: Natasha Fourie, Thato Simelane
Executive Creative Director: Molefi Thulo, Peter Little
Photographer: Pierre Peters
Post Production Facility: Indie Village
Strategist: Leanne Acquisto
Writer: Lauren Mostert, Irene Styger
