Digital Design Days is the international event dedicated to digital design, created in 2016 by Filippo Spiezia. We answered to the request of developing a new brand signature with a wider viewing, underlining how this event is already felt like a real brand by being always able to guarantee the highest quality in what it proposes. The deepest side of DDD has been analyzed and defined in order to create a really distinctive visual identity: its spirit, values, and personality. We started to design the outside, the shape, the appearance, only after developing the insides of the brand.
The new brand signature came up after an intense research. The D that has been chosen is light, energy, movement, different single elements that come together to define it, pixels overcoming their two-dimensional feature, squares that rotate and find a new place around the central focusing point. That is a sign able to communicate the strength of DDD’s innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter. It has been chosen to make up a new sign but still able to summon the previous editions one, thanks to the outer square.The main palette is made of nine colors, contributing to define different editions in different countries. These selected colors are rgb native tones, luminous and with high contrast, shading one in another, in the identity system, thanks to easy geometrical shapes morphing creating a dynamic yet sophisticated impact, well suited for the communication of this event.
The result is a responsive sign, able to adapt to the dimension of usage by just changing the frequency of the single elements of which it is made, resulting in obtaining a more efficient utilization in every different application. It’s a contemporary and innovative viewing of brand signature, imagined as a vital and alive element.
