Peoples Promise is a non-profit organization that sends poor children from Burma to schools within a safe environment. The cost to send one child to school for a year is so small in American dollars, and if more people were able to know how much of an effect they could have on children’s lives, they would help. It was important to brand this organization to reflect the focus on the children and keep it strong enough to show how serious of an issue they are dealing with. The website reflects the purpose Peoples Promise needs to share with the public. It also includes a donation page making it easy for people to contribute and know that 100 percent of the donations go directly to the children in Myanmar.
