VW commercials and ads are so current with today’s culture that you would expect the same from their corporate social responsibility report. Info graphics are key when designing a CSR; the communication must be clear, and straight to the point. The lifestyle pictures and bold typography make reading a large document more enjoyable. The info graphics are simple and effective, and relay the message of the report. Colors were based on VW buses you might see cruising the town and the clean type face represents the image Volkswagen is trying to portray within their brand.
