Pearl street boutique located in Laguna Beach, California, needed an identity for their beautiful collections. The combination of elegance and fun allowed for a one of a kind typeface for the logo. The color was inspired by their location right near the ocean. Keeping it clean yet diverse, the application of the logo is used by reversing the colors depending on the need. The packaging used is simplistic and beautiful with the bold color accents on white classic bags. The consistency between the details like the ribbon used throughout provides that extra special touch. Adding local photography to certain items like the hang tags keeps the boutique trendy and unique.
