Niu Beauty products are made with coconut oils as their main ingredient, receiving their name after the Hawaiian name for coconut; Niu. Organic and all natural have become mainstream and do not stand out on their own anymore, Niu Beauty strives to stand apart from the crowd while remaining natural. Designed with clean lines and a minimalistic color scheme, Niu Beauty remains feminine while being bold. Without being too literal, the pattern came about by abstracting the coconut to its smallest form, a dot. A design system was put into place by connecting a dot pattern to each product depending on its height and where it lands within the product line up.
