Gaimo's web
Gaimo is an international shoe brand that began in 1978 as a small espadrilles workshop in Arnedo (La Rioja, Spain). We have been working with the brand continuously for a year, taking care of its brand image and all the graphic material generated from it.
We worked under the premise to increase the quality perception of the company without changing the logotype. Keeping in mind that Gaimo’s identity is the balance between tradition and modern concept, through a well-chosen typography, tone of voice and a clear art direction we designed a consistent graphic system.
Documentary & Product Photography by Enric Badrinas
Brand manager Arantxa Rueda
Brand manager Arantxa Rueda
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