Not long ago, I assisted DailySleep, an affiliate of Amazon that educates people on sleep and sleep products with their business. What they needed help with was improving their search engine optimization to boost their ranking and also how to monitor how much conversions they had. 

We looked in different areas so we could know how best to go about this and some of the methods we explored included improving the general SEO practices and creation of better content which are two vital ingredients for any business that wants to succeed online. We were able to come up with a plan which we implemented. We achieved excellent results and not their website has attained the highest search engine rankings for a lot of keywords. They also now rank ahead of their competition, and the quite surprising thing about this is that most of their competitors have bigger budgets, but we were able to achieve it with a lesser budget.

Many people think that keyword stuffing and duplicating content is the way to go about boosting search engine rankings. That could have worked at some point in the past, but these days, that will hardly work. We checked out the keywords that worked for the business and the website and revamped the copywriting on the website. 

We employed all of the available and working SEO practices, ensured the content on the website is more readable which is a far better strategy than stuffing keywords into articles or duplicating content. Search engines punish websites that do those; thus, it is wise to not even try them at all so that the rankings will not get worse.

How did we improve their Search Engine Optimization and Readability?

We made use of the Keyword Planner tool in Google Trends and Google AdWords. We also checked each of the webpages on the website and revised them entirely to make sure they are valuable to the readers.

With Google documents, it was easy to collaborate on content creation, and Hemingway Editor was used to flag sentences that were complex and too hard to read to improve readability. We used Yoast SEO on WordPress to confirm readability and SEO content quality.

These techniques helped us make sure the website content became better. The website is a point of contact between the customers and the company. It has all the right keywords and has been optimized to show up in search results.

SUMMARY

Improving your website, it needs to have a good ranking on search engines which would be a result of good search engine optimization (SEO) practices. You have to make sure you have quality content on your website with the right keywords used in all of your contents.