I recently helped out Amazon affiliate DailySleep with their business. They offer sleep education and sleep products to people around the world. They needed help tracking their conversions and wanted to improve their search engine optimization to boost their ranking. We looked at several different ways to do this, including creating better content and improving general SEO, which is vital for a business to succeed online. After coming up with a plan and implementing it, their website now ranks at the top of search engines for a number of different keywords. Even better, they were able to rank ahead of their competition, who have much bigger budgets for reaching the top spot. 

Lots of people are under the impression that you need to create duplicate content and use keyword stuffing to boost search engine rankings. There was a time that might have worked, but not anymore. We looked at what keywords the business ranked for and worked them into the website more and revamped their copywriting. We used all of the best SEO practices to make the site content more readable, which is much better than just stuffing keywords into article sand creating duplicate content. The fact is that search engines actually penalize these actions, so doing them can make rankings worse. 

Here’s how we improved their search engine optimization and search engine readability;

We researched keywords with the Keyword Planner tool in Google AdWords and Google Trends. 

We checked the individual webpages and completely revised them to ensure that they benefited the reader. 

We used google documents to collaborate on creating content for the website. We also had Hemingway Editor flag sentences that were too long and hard to read to make the content flow better. 

We used Yoast SEO on WordPress to ensure each webpage had a green light for readability as well as SEO content. 

Thanks to these techniques, the content on their website makes more sense and flows better. Their website is geared towards the services they offer and the customers who use those services. It has all of the right keywords, which have been optimized for the best possible search engine ranking. 

Summary

If you’re looking to improve your website, then you need to have good search engine optimization/SEO and a good search engine ranking. You need to ensure that your website is packed full of quality content and that the right keywords are used at the right times for the most effect.