In my recent past, I helped DailySleep - a business that was running Amazon affiliate programs. This business provides sleep products and sleep education information to internet users around the world. They wanted to track their conversions and improve their search engine ranking. To do this effectively, we looked at ways to create better content and improve search engine optimization or SEO which is critical for your business to have success online. After the plan was implemented the site now has the number one search engine ranking for several keyword searches and this is against their competitors who have larger budgets.
Many people feel that you should be keyword stuffing and creating duplicate content to get great search engine rankings. This is simply not the case anymore. We looked at the keywords that the company was ranking for and then worked on the website and gave it a copywriting revamp. We used the best SEO practices and improve the readability of the site's content which was a far better choice than simply trying to stuff keywords or creating more duplicate content which the search engines penalize.
Here is what we did to improve their search engine readability and search engine optimization.
• We used the Keyword Planner in Google AdWords as well as Google Trends to research are keywords.
• We looked at each webpage and revise them completely to ensure that each webpage was a benefit to the customer reading the page
• We made use of Google documents to collaborate on the content of the site. We also use the Hemingway editor the flag sentences that were hard to read and use this to improve the flow of the website content
• We used the WordPress plugin Yoast SEO so that each webpage had a green light ranking in both the readability and the actual SEO content
By using these techniques, the content for the website flows better and it makes more sense. It's geared towards the services that the site is offering and the customer base. The site now has the right keywords which are optimized for its search engine ranking.
If you want to improve your website, proper search engine ranking and search engine optimization or SEO are critical to your success. You want to ensure that the website has great content and that you were using the appropriate keywords for your website.