Solotech is one of the global leaders in AV solutions, providing audio-visual solutions for live tours, special events, local and global festivals, permanent installations and major corporate events. From the PyeongChang Olympics, to Justin Timberlake, Pink, Taylor Swift, to Osheaga, C2, numerous sports arenas, world-recognized museums, even hospitals, their services are top of the line.
Based in Montreal, the company has been rapidly expanding globally; to support their global business strategy, they needed a new brand positioning and brand identity that reflected their full product & service offering, as well as their global reach. The new identity encompasses all touch-points of the brand, from print to web, interior design, uniforms, touring transportation, photography, signage, and so on. Here is a sneak peek. Full project case study coming soon.
Agency: Ascendis Consulting
Creative direction, concept & copywritng: Andrea Usher-Jones
Design direction / Artistic Direction: Alex Nereuta
Design: Alex Nereuta
Technical production: Solotech In-house team, Steve Desmarais
Photography: Elizabeth Delage
Web Design & production: Ascendis Consulting
Follow me on Instagram @awol_art_alex
