Oficina .'s profile

COOL

Oficina .
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Shaping the visual identity by typing on a keyboard. Literraly.​​​​​​​
We've set our name in the business by creating a popular branding of a new TV channel COOL in 2009. The main idea behind the whole brand and a logo system came up whilst looking for an animation and an initiatory solution for the visual identity. We've substituted the double O with four parentheses and used them to create a space for other subjects like typography, images or symbols. The logo then never disappears from the screen and everything comes out of it. The parentheses also have a symbolic sense of an irony that is ubiquitous to the station's brand and programme. The visual identity received a prestigious Silver PromaxBDA award for the logo design.
branding broadcast graphic design cool motion design animation Idents television motion graphics typography
branding broadcast graphic design cool motion design animation Idents television motion graphics typography
branding broadcast graphic design cool motion design animation Idents television motion graphics typography
Direction: Oficina
Executive Producer: Oficina
Collaboration: Vladimir Rehak, Petr Skala
COOL
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Oficina .'s profile

Owner

Oficina .'s profile
Prague, Czech Republic

COOL

Award-winning branding and broadcast visual identity for the Prima COOL channel.

Published:

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives