FitCentrix

Role - Creative Director (Freelance - Remote Working)

FitCentrix, a start up from San Francisco helps people improve their fitness and health based on "real" data from various data sources utilising the knowledge of physicians, nutritionists, and health and fitness expertise. It leverages "Wearable" devices, Gym activity and nutrition data to provide a comprehensive view of the users health and fitness providing a service to people wishing to attain or maintain a level of fitness and health. 

My role as Creative Director was firstly create a brand that represents the business which would appeal to the target audience. An overall look and feel for the brand was determined through mood boards and word description. From this process the brand identity, brand colours and imagery were designed and finalised. 

We then created a website and App design which carefully considered how all the data would be displayed in a user interface that was intuitive & easy to use from the get go giving the user a great experience.