e.CASTEL is a new luxury brand e-commerce site for the Japanese market by department store Seibo Sogo, Tokyo. It is the first online store to import & offer international luxury brands in Japan. Approximately 60 brands - clothing & luxury accessory goods such as Giorgio Armani, Chanel & Valentino are included on the site. A flexible, strict grid system was implemented which gave freedom to design pages that look and feel bespoke that also kept a consistent premium user experience across the site as a whole.

My role as lead designer was to design beautiful product pages for each brand bringing out the individual brand personalities whilst keeping the highest level of attention to detail to reflect the brands core values.