As a big fan of G-Shock I was excited to lead the development of an integrated campaign for the brand in Thailand. The campaign messaging was ‘Your Time - Your G-Shock’ & What’s Your Time? A multi channel campaign including web, print, events and POS was developed to reinforce the campaign messaging while adhered to the G-Shock’s brand values.
My hands on approach led my team to:
• Produce a new website, showing all the watches together, but with a clever dynamic sorting function that allowed the user to easily search and compare the watches.
• Art direct and produce a campaign photoshoot for the website and advertising.
• Build a pop up store from a shipping container that was driven around Thailand to different venues to meet new potential customers.
• Produce a show for 1500 people with 2 international Dj’s. A stage was built as a 10m high G-Shock watch with a DJ booth in the centre of it. We commissioned 3D mapping for the watch so the whole gig was animated. A custom designed Live Twitter wall was developed where the best tweets throughout the show were displayed and could win G-Shock watches.