Ironman. A triathlon made up of a 3.86km swim, 180.25km bike, and 42.2km run triathlon, which is widely considered to be one of the most difficult one-day sporting events on earth. Ironman: A Long Road to Kona is a close up to the dreams and struggles of Luke Mathews, a triathlete training to improve his record in order to turn professional.
We took a responsive multimedia approach to tell Luke's Story on a long reading format with video and slideshows.
The story:
Social media. Covers for the GN Facebook page.
Social media images for Instagram..
