EVERYBODY'S RACE
Marathon Runners need the support of more than just their shoes, they need to know they’re not in this alone, that there’s a whole community of people supporting them as they embark on this journey. New Balance used this spirit and turned the London Marathon into a bold declaration of solidarity, one where every runner's individual purpose can be joined together into one grand purpose that moves the world forward,
showing everyone that we’re all in this together.
2018
CREDITS:
Client: New Balance
Agency: VMLY&R New York
Agency: VMLY&R New York
Executive Creative Director - Silmo Bonomi
Creative Directors - Gabriel Jardim , Guto Monteiro
Art Director - Jesse Echevarria, Gabriel Jardim
Managing Director, Creative Technology - Craig Elimeliah
Managing Director, Creative Technology - Craig Elimeliah
