Better Homes and Gardens Furniture Brand Launch
Integrated branding campaign
Integrated branding campaign
After decades of telling readers about the best home furnishings, the people behind Better Homes and Gardens announced they were releasing a line of furniture through Universal Furniture. The launch encompassed the development of a national ad campaign, a sales kit, POS, and miscellaneous items like invitations and banners.
Sales kit
Showroom Invitation
Print ad campaign (spread)
Print ad campaign (single-page series)
Website
Showroom graphics and POP
Agency/studio: Wildfire (CD: Grice / AD: Flynn / Print ad campaign AD: Flynn, Reed); photography: Tribuzio Hilliard
