Wrangler Jeans Company
Integrated branding campaign
Integrated branding campaign
The makers of Wrangler Jeans wanted to turn the world of mass market denim on its head. The market was dominated by options in color and features, but lacked options in styles and finishes. Enter Wrangler Jeans Co. Positioned next to Wrangler’s core brand, WJCo introduced fashionable denim options for men and boys in mass market environment. At the time of its launch, WJCo was the most successful campaign for Wrangler in years.
Primary Identity and Event Logo
Packaging (detail)
Point-of-purchase Displays
Agency/studio: Poythress (CD: D. Poythress / AD: B. Flynn)
