Branding for a Tuk-Tuk service in Cape Town

 

In Rastafari, “The Lion of Judah” represents Emperor Haile Selassie I  of Ethiopia, crowned November 2, 1930 with the titles King of Kings,  Lord of Lords, Conquering Lion of  the Tribe of Judah, Elect of God  and Power of the Trinity.  Rastas hold that Selassie is a direct descendant of the Israelite Tribe of Judah through the lineage  of King David and Solomon,  and that he is also the Lion of Judah mentioned in the Book of  Revelation.                                          {(Revelations 5:5)}

 

Using the lion as a brand ambassador  instead of the obvious rastafarian 

character that is always associated  with the name cool runnings. 

In doing so informing people about the history.

 

Branding it in a truly african style but  still making it look amazing and true to the brand.