A selection of my brand designs from the past 12 years.
To build a successful brand the following must be considered and understood:
– History
– Outlook
– Personality/Character
– Emotion
– Values
– Consistency
– History
– Outlook
– Personality/Character
– Emotion
– Values
– Consistency
These questions must be asked:
– Who is your target market?
– Is your audience local, national or international?
– How do you want to be perceived?
– What forms of media will your brand be used on?
– How do you want to be perceived?
– What forms of media will your brand be used on?
A good brand will achieve the following objectives:
– Deliver the message clearly
– Confirm credibility
– Connect target prospects emotionally
– Motivate the buyer
– Secure user loyalty
– Confirm credibility
– Connect target prospects emotionally
– Motivate the buyer
– Secure user loyalty
