Logo ideation and brand identity proposal for Warp Records, the renown electronic music label. The logo
construction is from very geometrical layer, wherefrom is a minimal logotype, the base of the logo. To comunicate distortion (warp from the brand name), the scheme is interrupted by using shadows incorrectly some times. I want to create an optical effect that allows you to read the word “warp” coming out from
the types’ shadows. The sharpen cuts at 45° recall the electronic and digital world that the brand represents.
construction is from very geometrical layer, wherefrom is a minimal logotype, the base of the logo. To comunicate distortion (warp from the brand name), the scheme is interrupted by using shadows incorrectly some times. I want to create an optical effect that allows you to read the word “warp” coming out from
the types’ shadows. The sharpen cuts at 45° recall the electronic and digital world that the brand represents.
Credits:
Mauro Fragiotta: logo design, graphic artworks, photo selection, graphics applictions
Massimiliano Mauro: logo and tagline interaction, graphics applications, brochoure and labels, photo selection
Mark Beccaloni: pattern design and applications
