Jošavac company is a game meat producer from Slatina. The expansion into new markets and new sales channels required a more recognizable and memorable meat products, that is, the commodities had to be made into a brand. But the branding options were limited. More precisely, label dimension was predefined to 8 x 13 cm.
The brand has been named ‘a la wild’ after the most popular manner of game meat preparation, which is recognized in all markets and countries.
The logo is derived from the stylized deer horn as a clear association with the game meat and the original corporate logo, and it is incorporated into typography.
In order to emphasize the origin and the authenticity of the product, packaging design includes the elements of Slavonia. The colors for the design were chosen from the color palette of the Slatina landscape. Each color is used in the system of marking certain types of meat.
In addition to color, each type of meat is additionally emphasized by the icons
Another essential element are the stars that mark the high quality of the meat, but instead of the classical rating stars, the stars from the coat of arms of Slavonia were used.
‘A la wild’ was released from wildlife into the sales channels and in the first quarter it has already become a noticeable brand, so much so that it is served at Pantovčak, the residence of the Croatian President.
