The Croatian Association for Public Relations needed to brand their annual conference into an event less focused solely on PR and more on integrated communication.
The name "KOMferencija" is a KOMbination of words "KOMunikacija (communication)" and "konFERENCIJA (conference)" as it perfectly sums up the meaning and positioning.
Also, deliberate typo should grab the attention of all communication experts.
To put focus on modern communication KOMferencija is promoting, we turned to old communication methods such as message in the bottle, string telephone or carrier pigeon.
Regardless of the method, in the hands of experts it will become the epicentre of communication, as emphasized by the decorative outlines.
Visual identity is dynamic, utilizing a variety of motifs and colours as each year KOMferencija will have a different colour scheme made of complementary colours.