Working with our friends at Marshall and Broome, we created this CG product sequence using 3D scans of three Adidas Tubular Shoes. After lighting, texturing and rendering the products for a photo real look, we gave the sequence a stop motion treatment to tie in with the 2D animated section that would form the rest of this animated billboard ad.

The animation went on to be displayed at a Storm Kiosk in Shanghai to promote the launch of the new Adidas Tubular range.