Dubbed by its founder as "loose as fuck, but it works", the simplest way to describe Emergence is a mini South by Southwest, in WA's South West. Part experience, part pilgrimage, part playground; it’s where creativity is championed and chaos is embraced.
In essence, it's the anti-conference for creative types from all walks of life who want to absorb, learn, reset and cut loose in one of the most stunning regions in WA – Margaret River.
In light of the festival's ballooning popularity, the time had come for Emergence to shed its rootsy, folksy brand, and appear as a serious organisation. The new identity is rooted in the idea of the glitch; a restless, subversive and never-perfect nod to the creativity Emergence champions.
Logo lockups for various event brands
As part of the look, brand imagery is manipulated in a range of treatments to look as though it's buckling, glitching, eroding and ripping apart on itself.
Social media posts intermittently use the fracture treatment to create subtly 'branded' and subversive images
Brand guidelines
Festival launch
Credits
Creative Direction: Mark Braddock
Animation: The Office of John Cheese
