Fashion Council WA
Connecting the WA fashion industry
Fashion Council WA celebrates, nurtures and showcases Western Australia's fashion industry through world class, groundbreaking events and projects. As the state's peak industry body, they required a brand identity that would elevate their profile and remove confusion surrounding the organisation’s brand architecture.
The brand idea of the stitch is symbolic of the connections that FCWA forms across the industry; it’s the common thread that connects the WA fashion industry together. It illustrates that FCWA is the key catalyst and supporter of the events and programs in the WA fashion industry it endorses, manages, and sponsors. Using this stitch idea as an adaptive identity system meant that different threads could be used in varying contexts to create new meaning and executions.