M/30 by Match

The Problem
Match have an extensive track record of developing boutique apartments along the Perth coastline. Their latest project, M/30 at Mindarie Marina is the last absolute beachfront location of its kind – each of the apartments boasting uninterrupted views out over the beach and ocean. As well as communicate the incredible location, the project had to impart the feeling of the northern suburbs lifestyle and surrounds.

The Solution
The idea of symmetry draws from the view of the horizon at M/30, as well as representing the balanced lifestyle that M/30's location offers. Feature images uses this symmetry to create an unexpected take on the cliché beach lifestyle photography, conveying a sense of sophistication and luxury that is reflective of an incomparable development.

Creative Direction: Mark Braddock
Art Direction: Dan Pearce
Photography: Chantel Concei