Understanding the key Old Mutual brand values, design and build of a multi-zoned hospitality suite that provided a world class match day experience for Old Mutual guests to watch the rugby and be entertained. Taking an empty shell the room is fully branded with graphic panelling, laminated walling and installations tailored to the identity of Old Mutual and the nuances of England Rugby. A carefully designed layout provides a natural flow around the space and uses a suite of high end bespoke bars, tables and velvet upholstered soft furnishing to inject premium comfort and service to invited Old Mutual guests. To further enhance the experience a prominently placed stage gave a platform for a welcome speech from the Old Mutual CEO and post-match Q&A’s with players from the England rugby team.
