Scrummmptious Packaging
Disrupting the cake category with Nik and Carole
Disrupting the cake category with Nik and Carole
In a nutshell
Helping to bake up an exciting new brand for a breakthrough healthy treat
that’s going to challenge the whole cake category!
The challenge
Our clients had defied the laws of cakery and succeeded in baking a guilt-free cake
that tasted Scrummmmptious. It looks like cake, it tastes like cake, but how do
we sell a ‘healthy’ cake to real cake lovers?
that tasted Scrummmmptious. It looks like cake, it tastes like cake, but how do
we sell a ‘healthy’ cake to real cake lovers?
Our insight
Sugar has become public enemy No.1 and people know cutting it makes sense,
so we had to create a positive message that satisfies customers’ love of tasty cake,
but also hits the spot when it comes to a healthier lifestyle. The friendly,
but not too preachy style tickles the tastebuds as well as ticking all the boxes!
so we had to create a positive message that satisfies customers’ love of tasty cake,
but also hits the spot when it comes to a healthier lifestyle. The friendly,
but not too preachy style tickles the tastebuds as well as ticking all the boxes!
What we did
Brand strategy, Trends, Packaging, Copywriting, Photography and Sales Tools.
Outstanding results
From zero to national listings in over 400 Tesco stores!
Some lovely words from our client
'Nik and Carole have a wonderfully unique collaborative approach to their work
and style, creativity and skill to create enduring, beautiful designs.
Having selected them for key projects for over a decade now, there is no stronger
indication of their distinctive qualities and competitiveness.'
Paul at Scrummmptious
and style, creativity and skill to create enduring, beautiful designs.
Having selected them for key projects for over a decade now, there is no stronger
indication of their distinctive qualities and competitiveness.'
Paul at Scrummmptious
