Yum & Yay Milled Seeds Packaging
A positive way to make a difference everyday
A positive way to make a difference everyday
The challenge
Milled seeds are truly mighty, packed full of nutrients and vitamins,
but the market was blinding customers with science. Their appeal was still niche
because customers weren’t sure how and when they should be using them.
because customers weren’t sure how and when they should be using them.
The customer
Busy lifestyles, fussy eaters, unrealistic expectations make healthy eating a minefield.
So if ‘Yum & Yay’ was going to succeed, it had to slot into customers’ lives.
We needed to show them that a spoonful of Yum & Yay was all they needed.
Stirred, sprinkled, blended or simply used to top their favourite food and drinks.
The result
A refreshingly honest and positive brand, that has an inclusive ‘can do’ attitude.
No fuss, no faff, just a naturally easy way to say YES to healthy.
With listings in Sainsbury’s nationwide and promising early sales,
Yum & Yay look to make a positive difference to our everyday lives.
What we did
Thinking, Naming, Packaging, Personality, Photography, Website and Social Media.
Outstanding results
From zero to national listings in over 600 Sainsbury's stores!
Making it happen
‘Nik & Carole have been brilliant in helping to create a new brand.
They very quickly immersed themselves in the business understanding our
challenges with this new brand. They have so much passion for what they
do which comes through in their work. They have become a very trusted part
of our business in a short space of time”
challenges with this new brand. They have so much passion for what they
do which comes through in their work. They have become a very trusted part
of our business in a short space of time”
Anne Wareing – Innovation and Marketing Manager at Humdinger Foods.
