HANS & FRANZ
YOUNG & CHEEKY SNACKS
YOUNG & CHEEKY SNACKS
BRIEFING
Develope a new snack brand, of which the brand equities are uncomplicated, communicative, young and tasty.
SOLUTION
On the packs you can see “Hans & Franz”, which portray the different flavoursdogs are free to make dirt in the city! The design bases on the interaction of city and nature. Matching dog silhouettes are supporting the variety differentiation.
For the style guide i've been inspired by the Pantone guide. It is clipped together in the upper left corner so that you can easily leaf through it. The young, colourful and relaxed appearance invites to take a closer look and simply makes fun, in contrast to some other dry and boring guides.
Develope a new snack brand, of which the brand equities are uncomplicated, communicative, young and tasty.
SOLUTION
On the packs you can see “Hans & Franz”, which portray the different flavoursdogs are free to make dirt in the city! The design bases on the interaction of city and nature. Matching dog silhouettes are supporting the variety differentiation.
For the style guide i've been inspired by the Pantone guide. It is clipped together in the upper left corner so that you can easily leaf through it. The young, colourful and relaxed appearance invites to take a closer look and simply makes fun, in contrast to some other dry and boring guides.
