Joe Lawson's profile

Design Lead for OFA North Carolina

In the summer of 2012 I was brought on to collaborate with copy writers and community organizers to produce long-term print pieces, daily social media/web content, and daily content needed on-the-fly in response to current events.
Facebook wall post.
Facebook wall post.
Canvass literature front.
Canvass literature back.
Facebook wall post.
Border state volunteer cards.
Different stages of the campaign called for unique remixes of older artwork.
The Digital Team had about 4 hours to design a bus wrap. Yup.
Buttons for Early Voters, y'all.
Canvassing stickers for doors.
Facebook wall post.
Digital poster.
Baseball cards for volunteers.
Facebook graphic sketch.
Facebook cover photo.
Facebook graphic.
Digital poster.
Facebook graphic.
Internal digital poster.
I made that map, wrapped the bus that she's in, AND made this Facebook graphic. I call it comprehensive design support :)
One of the very first sketches I did.
Another early piece.
We never used this one, but I love how well 'Fired Up, Ready to Go' fits with the photo content.
I made many of these.
Another early sketch.
Design Lead for OFA North Carolina
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Design Lead for OFA North Carolina

Lead Designer/Illustrator | Obama for America NC

Published: