Backstory //
Written by acclaimed Dark Knight screenwriter David Goyer, Call of Duty: Black Ops 2 takes you to the year 2025, where a new Cold War has erupted between the United States and China. When a terrorist organization hacks into the US’s military network, suddenly they control an army of advanced drones and robotic weaponry. A drone attack on the city of Los Angeles is just the begging of what can happen when hackers control an arsenal of the world’s most advanced military hardware. - gamestop.com
A month prior to the of Call of Duty: Black Ops 2 game release, we wanted to create buzz around a digital campaign for the game. The teaser site started off with a Surprise Trailer and promos to advertise for COD: Elite, Nuketown 2025 Bonus Map and the Season Pass Downloadable Content Map Packs. The site as well as social networks- fb, twitter and youtube were blasted with Pre-Order call to actions, upping the anticipation that it clocked in as Amazon's most preordered game...EVER.
Written by acclaimed Dark Knight screenwriter David Goyer, Call of Duty: Black Ops 2 takes you to the year 2025, where a new Cold War has erupted between the United States and China. When a terrorist organization hacks into the US’s military network, suddenly they control an army of advanced drones and robotic weaponry. A drone attack on the city of Los Angeles is just the begging of what can happen when hackers control an arsenal of the world’s most advanced military hardware. - gamestop.com
A month prior to the of Call of Duty: Black Ops 2 game release, we wanted to create buzz around a digital campaign for the game. The teaser site started off with a Surprise Trailer and promos to advertise for COD: Elite, Nuketown 2025 Bonus Map and the Season Pass Downloadable Content Map Packs. The site as well as social networks- fb, twitter and youtube were blasted with Pre-Order call to actions, upping the anticipation that it clocked in as Amazon's most preordered game...EVER.
Warning:
The launch of Black Ops 2 will cause coworkers and students to call in sick Tuesday and maybe even Wednesday morning. Females, you may not hear from your boyfriends for a couple of days.
The launch of Black Ops 2 will cause coworkers and students to call in sick Tuesday and maybe even Wednesday morning. Females, you may not hear from your boyfriends for a couple of days.
Social Networks
The concept of using "II" for II Weeks, II Days and II Hours left until BOP2 World Launch created a buzz among 75,000+ gamers on Facebook in a matter of 48 hours.
The concept of using "II" for II Weeks, II Days and II Hours left until BOP2 World Launch created a buzz among 75,000+ gamers on Facebook in a matter of 48 hours.
The countdown to World Launch begins.
Promos from L-R:
// Action Movie FX app - available which features 4 free COD: BOP2 futuristic weapons from the game- Hellstorm Missile, EMP, Dragonfire Drones and the Claw.
// Surprise Trailer - watch the live action trailer directed by Guy Richie
// Season Pass - includes 4 Downloadable Content Map Packs
Promos from L-R:
// Action Movie FX app - available which features 4 free COD: BOP2 futuristic weapons from the game- Hellstorm Missile, EMP, Dragonfire Drones and the Claw.
// Surprise Trailer - watch the live action trailer directed by Guy Richie
// Season Pass - includes 4 Downloadable Content Map Packs
Minutes until the World Launch on November 13
Promos from L-R:
// Retailer Launch Event - gamers can locate a global launch event at participating retailers and play the game on 3D TV screens.
// Surprise Trailer - watch the live action trailer directed by Guy Richie
// Live Launch Event - where users can watch the live launch feed via videos and social networks
Promos from L-R:
// Retailer Launch Event - gamers can locate a global launch event at participating retailers and play the game on 3D TV screens.
// Surprise Trailer - watch the live action trailer directed by Guy Richie
// Live Launch Event - where users can watch the live launch feed via videos and social networks
Black Ops 2 Available Now
Promos from L-R:
// COD: Elite - as your COD headquarters. Gamers can track their personal and personal zombie stats, join clans and expand their COD experience to another level.
// Surprise Trailer - watch the live action trailer directed by Guy Richie
// Live Launch Event - where users can watch the live launch feed via videos and social networks
Promos from L-R:
// COD: Elite - as your COD headquarters. Gamers can track their personal and personal zombie stats, join clans and expand their COD experience to another level.
// Surprise Trailer - watch the live action trailer directed by Guy Richie
// Live Launch Event - where users can watch the live launch feed via videos and social networks
Black Ops Launch Event
// Live Launch Event Feed - where users can watch the live launch event via videos and social networks from all over the world.
// Live Launch Event Feed - where users can watch the live launch event via videos and social networks from all over the world.
