BLD_Foundation
An integrated campaign to rebrand CWS, a nonprofit org located in Hong Kong to build a foundation in growth, education and social opportunities for Nepalese children.
The approach to rebrand CWS (Child Welfare Scheme) started with taking their core attributes and reinstating a positive message by changing the name of the nonprofit organization to BLD_Foundation. In order to make an impact and separate BLD_Foundation from other nonprofits, a viral approach was used to merge online donations and consumerism with the reciprocity of a given pixel. The more generous you donate, the larger your pixel presence.
Home page navigation: ever changing pixels in the form of Himalayan Mountains, temples and the children of Nepal using HTML 5.
View pixels by location and see who else has donated to the BLD_Foundation.
Drop down navigation.
Information on how you can contribute or join the BLD_Foundation.
Supportive merchandise for the BLD_Foundation. Consumers can choose a customized BLD_Foundation design for their web browser and also show support by purchasing a custom T-shirt.
These shirts are sold in 3 benchmarks of the campaign where the pixels progressively form the face of a child. The pixel design is carried throughout the campaign to reinforce the new brand image of building a foundation together to help raise awareness and support the efforts in helping the children of Nepal
These shirts are sold in 3 benchmarks of the campaign where the pixels progressively form the face of a child. The pixel design is carried throughout the campaign to reinforce the new brand image of building a foundation together to help raise awareness and support the efforts in helping the children of Nepal
